New Amsterdam Vodka is the 2nd largest vodka brand in the US. However, it's previous advertising had failed to connect to it's millennial audience. In 2016, we pitched and won the account and launched a campaign that would reset the brand with an emotional message: Pour Your Soul Out. The campaign celebrates individuals put 110% into their passions. Within three days after launching, this launch spot had nearly 4 million views and 12 million social impressions and comments. The Pour Your Soul Out campaign not only connected to it's audience - it gave New Amsterdam a powerful message and unifying purpose.
