in early 2016, we launched Today, I’m Brave - a nonprofit whose mission is to inspire individuals and organizations by celebrating brave people and stories. A Facebook-based video series has already grown to over 145,000 followers worldwide - with over 15 million impressions, all on a shoestring budget. Each video documents a individual's story - big or small, always heartfelt, about overcoming fear, facing a life challenge or having the courage to pursue a dream. The movement encompasses video content, shared stories and the Brave Speaker Series which raises money for other nonprofits (totally $75,000 in 2017 thus far). The brand's creative direction and design is a key attribute in differentiation the cause and gaining a large audience across multiple media platforms.
