There is no bigger stage in advertising than the Super Bowl so you bring in the big guns. To launch Kia’s Nero Hybrid, we teamed up with Melissa McCarthy as a celebrity eco-warrior on a mission to save the planet. The commercial won the USA Today Poll and the hearts of critics, media and the public everywhere. A fully integrated campaign made sure the Nero campaign was as effective as it was loved.

This film launched CA Lottery's Christmas campaign: "When You Give, You Win". Rather than focus on the possibility of winning, we focused on the joy of giving to others. This is told through a touching story of an older gentlemen who learns he isn't as alone during the holidays as he thought. This ad was featured in Ad Week's best holiday spots of 2015. 

Huge budgets rule the Super Bowl but this campaign proves a huge idea can still topple the giants. Produced for less than $200,000, each of these commercials finished in the top five of the USA Today Poll. And the client saw their total $15 million investment paid off in three weeks based on mortgage sales increases. It also won the Emmy, Cannes Lion, One Show, Effie and many other awards.

The California Lottery client wanted to move the brand’s image away from yachts, sports cars and exotic vacations and tap into something a little more substantial. While continuing to grow sales. This campaign continued the record holiday sales for California Lottery Scratchers by reminding Californians that “When You Give, You Win.”

The Give It Everything campaign was a complete rebranding of Kia, a more purpose driven approach that proved immensely successful. This campaign, featuring homeless kid turned NFL superstar, Josh Jacobs, moved the ball forward and continued the campaigns success, helping Kia have their best sales year ever.

New Amsterdam Vodka is the 2nd largest vodka brand in the US. However, it's previous advertising had failed to connect to it's millennial audience. In 2016, we pitched and won the account and launched a campaign that would reset the brand with an emotional message: Pour Your Soul Out. The campaign celebrates individuals put 110% into their passions. Within three days after launching, this launch spot had nearly 4 million views and 12 million social impressions and comments. The Pour Your Soul Out campaign not only connected to it's audience - it gave New Amsterdam a powerful message and unifying purpose.

Machines don’t make the new chicken sandwich from Carl’s Jr so machines don’t get to eat them. In this commercial, we meet a blue-collar robot who tries to eat a Carl’s Jr Chicken Sandwich but runs into a frustrating problem.

Jack goes “undercover” to prove to unsuspecting customers that his Brewhouse Burger is as good as the burgers at those trendy gastro pubs.

The 'Rule Your Content' campaign launched Vizio's SmartCast technology. When absolute control of your content is right in the palm of your hand, it’s easy to feel like the lord of your entertainment domain. In this campaign, Vizio’s SmartCast technology allows average TV-watchers to become the rulers of their content kingdoms, inspiring declarations fit for Shakespearean royalty - even if it’s just an inner monologue.

Blake Griffin travels back in time in his new Kia Optima to give his younger self advice on everything from basketball to fashion.

During the World Cup in Rio, Brazilian supermodel Adrianna Lima travels across the U.S. in her Kia to introduce American men to the beauty of soccer.

in early 2016, we launched Today, I’m Brave - a nonprofit whose mission is to inspire individuals and organizations by celebrating brave people and stories. A Facebook-based video series has already grown to over 145,000 followers worldwide - with over 15 million impressions, all on a shoestring budget. Each video documents a individual's story - big or small, always heartfelt, about overcoming fear, facing a life challenge or having the courage to pursue a dream. The movement encompasses video content, shared stories and the Brave Speaker Series which raises money for other nonprofits (totally $75,000 in 2017 thus far). The brand's creative direction and design is a key attribute in differentiation the cause and gaining a large audience across multiple media platforms. 

The poster and print campaign was created for Hotwheels collectable 1/18th scale cars. The detail was so realistic, it inspired the line 'Almost too real'. The posters were collected by Hotwheels enthusiasts as well as the cars themselves.

VW's PunchDub campaign went deep into the roots of the old game of punching someone on the arm when you see a VW Beetle. This viral and online effort featured ol' Sluggy Patterson, the inventor of the game. Fans followed his twitter feed, read his blog and found all the latest Sluggy news on his own website. A series of films told the story of Sluggy and how the game got started.

Aerosmith lead singer Steven Tyler goes back in time in his new Kia Stinger to relive his youth and “Feel Something Again”.

Rather than depict upbeat students gearing up for back to school, these spots tapped into the real dread students feel about the end of summer. The mini-horror films drove traffic to schooliscoming.com where students could star in their own animated horror movies and send to friends.

Playboy channel is making an effort to appeal to couples. Fortunately, research showed that the sex life of couples who watched improved substantially. This campaign presenting this simple information in a playful way - re-branding Playboy as approachable, fun and couple oriented.

Greenworld.org is a non-profit that plants trees in the developing world. This is a sample of media efforts that made a big impact for a miniscule budget. The Times Square take over won a silver at the U.K. Green Awards in London.

This celebrated and not-so-politically-correct Bacardi & Cola campaign features two 80's-style TV heroes. The campaign created a pop-culture phenomenon. Fans dressed up as Bacardi & Cola for Halloween and creating their own Bacardi & Cola youtube commercials. The campaign also resulted in record sales for Bacardi. Several platforms such as Comedy Central also approached Bacardi about making the campaign a television series.